download the last version for apple Blue Ocean Strategy

One of the most growing industries in the world is mobile communications industry that most companies seeks to survive within overcrowded market full of many brands like Apple, Samsung, Blackberry, Nokia, Sony, Huawei, HTC and more of other brands some of these companies strive to create innovative products like waterproof mobiles, anti scratch screens and special application that guarantee the differentiation and the competitive advantage. Even if new entrants for the industry in the blue ocean try they will find many barriers to imitation like customer loyalty which built through the years and the cost disadvantage of issuing similar product by competitive price. Kim & Mauborgne (2004 P.8) stated that ‘Companies that create blue oceans usually reap the benefits without credible challenges for 10 or 15 years’. Most of companies take the easy path by establish its business in existing market full of similar products and consume its time and efforts in competition as a red ocean area rather than take the initiative as a blue ocean that guarantee competitive advantage which is difficult for competitors to imitate

Competing in overcrowded marketplace or create a less contested one!!!!ĭue to the high competition in the global market of all industries and increasing of competitors in the same industry Kim and Mauborgne (2004) assumed the blue ocean as innovation strategies in the marketplace that differentiate the organization from its competitors not only by competing but also by inventing competitive advantage through new products or service that gain its new share in the market and provide a great value of satisfaction to the customers.

Download the last version for apple Blue Ocean Strategy